“If you’re not different. You’re the same.”
I’ve been learning a lot about marketing and branding recently as I’m creating an app. So much so, that I just changed my iPhone background to Apple’s “Think Different” ad copy. If you’re interested, check out the video where Ken Segall explains the inspiration behind the campaign.
Also, I’ll be tweeting a few of the other awesome marketing articles I read over the last week. Cheers!